THE MICRO CEMENT COMPANY:

• Rebrand

An ever changing force

Addtonic were delighted to team up with Swamped Media to rebrand The Micro Cement Company. The client needed a logo that reflected the premium quality and craftsmanship of their durable and design focused polished concrete.

The chosen logo referenced the thin layer of Micro Cement required, as opposed to the thickness of polished cement. The visual device was then carried through further collateral on and off line.

Addtonic proposed square business cards to evoke slabs of concrete and create a mark of difference.