PURSUIT

• Marketing

• Corporate literature

• Exhibition design

Hard-working B2B communication

Pursuit is a B2B Marketing and Communications company who help businesses connect with their people and their customers. They ensure that all communications have a purpose: increase awareness; generate enquiries; change behaviours; grow sales and win business.

Addtonic has had the pleasure of working with Kelvin and the team for over four years now. Together, we have carried out brand realignments, branded campaigns and exhibitions, corporate literature and more.

Recently, Pursuit and Addtonic collaborated with industry leading Peoplesafe, a UK-based technology business centred around the safety of lone and at-risk workers across both public and private sectors. Together we helped implement their new brand look to bring it to life with engaging imagery, iconography and graphic design.

Rebranding Smart Connected Scotland

Pursuit and Addtonic came together to rebrand The Scottish Wide Area Network (SWAN), one of the most significant single public sector ICT initiatives ever undertaken in Scotland. The programme was set up to establish a single shared network and common ICT infrastructure across Scotland’s entire public sector.

We started by freshening up the SWAN logo, by simplifying and streamlining the letter weight and swan icon. We also introduced a colour palette that felt more representative of Scotland.

Scotland’s iconic bridges epitomise connection and strength, and by extending their structure graphically, we positioned The Scottish Wide Area Network as a blueprint, under-pinning and uniting Scotland, far and near,